Founder & CEO
CEO and Founder of The Scheer Heart Foundation, Rae Scheer stands as a global connector, trailblazer, and esteemed marketer whose professional journey is deeply rooted in the realms of luxury, celebrity, and talent management. Throughout her illustrious career, Rae has ardently advocated for the catalytic power of synergistic partnerships in the realm of celebrity. Departing from conventional transactional practices in talent management, she cultivates authentic connections reminiscent of true friendships while adeptly serving as a matchmaker between brands and talent, eschewing contrived collaborations. Rooted in an unwavering faith in the remarkable synergy between outstanding brands and celebrities, Rae consistently showcases that meaningful collaborations yield more profound results.
Commencing her journey at CAA in the nascent stages of the fashion department in 2011, Rae swiftly ascended the ranks, earning distinction for her ability to identify emerging talent and forge pioneering alliances across like-minded brands in adjacent luxury industries. Her ingenuity led to the creation of groundbreaking programs that not only redefined her career but also transformed the way luxury brands engaged with celebrity culture. Building on this momentum, she took the helm of VIP and celebrity relations initiatives for Mulberry and Net-A-Porter, where she orchestrated a series of unparalleled, high-profile events that elevated brand visibility and set new industry standards for exclusive, experiential marketing.
Venturing to Australia, Rae lent her consulting expertise to luxury brands such as IWC, Tag Heuer, and Chanel, orchestrating talent partnerships and supporting the sponsorship team for Taylor Swift’s Australian leg of her "Reputation" tour. Returning to the United States, Rae launched the fine jewelry enterprise Ilene Joy with her mother and campaign face Poppy Delevingne. However, this period was marked by a seismic shift in Rae's life when her father, her steadfast pillar of support, was diagnosed with glioblastoma in 2019.
In January 2023, Rae assumed the role of Executive Director at the fine jewelry celebrity relations firm, D'Orazio & Associates. Here, she spearheaded the dynamic brand partnerships department and conceived the innovative program now known as Scheer Heart. Driven by a commitment to eschew pay-for-play dynamics, recognize the inherent value of talent, and imbued with a profound sense of philanthropy, Scheer Heart emerged as a testament to Rae's acumen and leadership.
Above all, this foundation was conceived as a homage to Rae’s best friend and father, Rob. Inspired by his 2019 diagnosis of glioblastoma and his passing in February 2025, the Foundation stands as a tribute to his life and core values, ensuring his cherished memory will live on. Rae’s commitment to enabling a cure through research and advancement serves as the driving force behind her pursuit of utmost success. Leveraging her heart’s appeal to give back to cancer through charity and drawing upon her circle of the world’s most talented and influential professionals, she endeavors to establish a legacy Foundation that will generate considerable reach for many years to come. Meticulously hand-selecting her Executive Committee of women to turn this vision into reality, Rae brings together the minds and creativity of the best in their fields to amalgamate and spearhead the journey ahead. With this innovative concept, she embarks on a path that redefines the entire concept of charity, using human connection through creativity and kindness at the core of the initiative.
